Masterfully written by: J. Bader
Narrowcast Communication-On-Demand WebsitesThe next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadband penetration.
The new website model will have the look, feel, and sound of your very own narrow-cast communication channel complete with audio and video programming and on-site personalities that will present and guide audiences through the maze of content. But unlike television, this humanized Web-experience will allow site visitors to make their own programming choices; audiences will be able to experience the content they want, when they want and in the format of their choice: audio and video, or text and graphics.